We often simplify negotiation and assume it involves a few skills, yet all communication
is in a sense a negotiation. Recent research has outlined the complexity of our communication, for example “Priming” where a supposed saving is outlined which in turn makes the “buyer” more likely to purchase.
This programme can be adapted for managers, salespeople, buyers, in fact anyone who negotiates. We provide practical tools to help you be more aware of how you negotiate, maximize every negotiation and realize when to step back and make a concession.
Techniques, tactics and behavioural models will be outlined to assist in de-mystifying the negotiation process from an emotional and rational perspective.