multicultural management

Capitalizing on diversity


It is very well known that a multicultural workforce is rapidly and irreversibly becoming the norm in a large number of organizations. But knowing how to manage cultural diversity well is still unknown to many.


In today’s global economy, multicultural management is widely taught in Universities and MBA programs. Unfortunately, these courses often encourage fundamental misunderstandings of when, how, and how much culture matters in business. The risk is focusing on national cultural differences in ways that encourage stereotyping and ethnocentrism.


Instead, this solution is designed to develop managers’ cultural competence and critical thinking skills to analyze and work with culturally complex individuals in culturally complex business situations.


Above all, successful managers are those who develop a cultural competence, making a concerted effort to understand and learn about their people’s culture. By understanding their culture, and capitalizing on diversity, managers can use more effective motivational strategies and supervisory techniques. 



  • ƒƒAvoiding risks of culture clashes, misjudgments and misperceptions
  • ƒƒIdentifying a better integration strategy in case of company merging
  • ƒƒIncrease teamwork within multicultural organizations
  • ƒƒCapitalizing on diversity


  • ƒƒFull awareness of the importance of cultural diversity in business situations
  • ƒƒTo identify the main dilemmas that can be used to read cultures
  • ƒƒCreate awareness of our own culture bias and drivers
  • ƒƒTo equip managers with specific tools and knowledge in managing multicultural teams